The Colmo Ai Home stands out due to its unique properties. It is the first of its kind to integrate AI household appliances and modern home space, providing a super scenario that intelligently links the whole home. The design concept, based on the brand positioning, story, and design concept, is realized through minimalist colors, multiple materials, and visual elements. This innovative approach offers users an interactive one-step consumption experience, providing them with comprehensive consumption options.
The design realization technology of the Colmo Ai Home is rooted in the New Bauhaus concept. The project is designed with a simple style and integrates wisdom into living. The combination of different materials such as marble, metal, and glass enriches the space, leading to a more layered visual and tactile experience. The project also utilizes spatial techniques such as concave and convex, dislocation, etc., to subtly separate the space while maintaining spatial and visual continuity.
The Colmo Ai Home's design interaction is another unique feature. The project extracts the triangle symbol M from COLMO and applies it to the spatial layout, creating an extended visual effect that encourages customers to explore the space. The central air-conditioning control system that links other appliances of the same brand, together with the construction of a themed whole house intelligent scenario, provides an intelligent and convenient interactive experience for users.
The project was designed and developed in Hangzhou in December 2020 and was launched and displayed in the headquarters of COLMO, Guangzhou, in May 2021. The design research was based on the high-end brand of AI technology, COLMO, developed by Midea Group, one of Fortune Global 500, for strategic transformation. The brand integrates core AI technology into high-end household appliances and unleashes rationality with simple design, leading the new blending of life scenario of modern elites and life aesthetics.
One of the main challenges faced during the design process was to construct an integrated ideal life scenario intelligently linking appliances of the same brand, realizing a themed scenario, emotional interaction, and intelligent whole house to bring users at home a practical intelligent interactive experience. This project builds an integrated ideal life picture based on the same brand and intelligent linkage of all categories of household appliances from multiple dimensions such as minimalist color, multi-material, and visual imprint.
The Colmo Ai Home was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2023. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.
Project Designers: RE&DER DESIGN PLC
Image Credits: RE&DER DESIGN PLC
Project Team Members: RE&DER DESIGN PLC
Project Name: Colmo Ai Home
Project Client: RE&DER DESIGN PLC